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Questions: 1.Visit the website of Innovations (https://www.innovations.com.au/catalogues.aspx) and follow the link to their catalogue. Who do you think is their target market? (The answer to this question may not be as obvious as you first think). 2.Can you find products on the website which are solutions to problems you have encountered? 3.Find and describe an infomercial that is trying to activate problem recognition. Analyse the advertisement in terms of the type of problem and the action that it is suggesting. Also, discuss any changes you would recommend to improve the effectiveness of the advertisement in terms of activating problem recognition. 4.What situational factors are relevant to these infomercials? How effectively have they addressed these factors? Answers: 1.Innovation provides typically predictable and common problem solutions to a wide set of audience. It mainly targets women with its specialised products for home shopping like; beauty, clothing, home, kitchen, fitness, leisure and garden. Its products range from $40 to $999, targeting people from all income groups(Direct Group- Innovations, 2018). It also targets males with its products for clothing, electronics, office, recreation and leisure. There are products for kids including their clothing and crafts. Other than this, they have products for pets and holiday packages. Innovation provides thousands of products for its 2 million plus customers. It targets its audience through its catalogues, though showrooms and online(Direct Group- Innovations, 2018). 2.Finding gifts for friends and family is a task throughout the year, be it birthdays, anniversaries, home coming, Christmas and other holidays. More important is the economic value of the product that we choose. Innovations web page categorises its vast variety of products into clothing, electronics, holidays, home, outdoors and many others. There are various categories available for people of all age groups. Friends can be gifted clothes as well as electronic items. It helps to sort products according to prices, brands and others, depending on the kind of product. This is a hassle free way to shop without having to queue on billing counters, searching in various shops and malls and time efficient. Innovation is accessible, secure and affordable. It also categorises various tours and travelling packages at lowest rates and help plan the holidays in advance. 3.It is important for everyone to have a pure air to breathe. AirQuest NASO Infomercial by TVSN identifies the problem of impurity in the air. It talks particularly about the pollutants in the air we breathe at home and offices. Odours, germs, bacteria, dusts and smoke are the major concerns. The infomercial provides a cost-efficient solution to the problem by a product which can combat the major issues in the air(AirQuest Environmental, Inc., 2018). AirQuest Natural Air-purifier is designed specifically to eliminate some of these common nasty pollutants with ion technology. It can be used in the bedrooms, bathrooms, living areas, laundry rooms and many other places of approximately 50 sq. metres. It can help prevent allergies by cleaning the air. The product is provided to the customers at a reasonable price. The infomercial has a long duration which might persuade the audience to switch to other channels. Instead of one long infomercial, they can have 3-4 infomercials to address the same problem in different ways. One of them can contain only customer reviews for the product. 4.Air contamination has been a serious problem due to industrialisation, urbanisation and modernisation. It affects respiratory organs, eyes, nose and throat. The respiratory problems often lead to diseases and allergies. AirQuest air purifier helps to address the issue and provide a solution to for the same. It ion technology helps to clean the air and prevent diseases and respiratory problems especially in the houses with infants and elderly. The negative air ions help to eliminate air pollutants(Shiweta et al., 2017). Infants and elderly are more prone to respiratory disorders and allergies. The product is small, convenient and portable. It addresses the issue well and provides solution to a very important aspect of our lives, that is, air. It starts with an alarming note and discusses the contaminants present in the air. It also provides the viewers with a customer review and helps people to relate to the situation better and persuade them to buy the product. References: AirQuest Environmental, Inc., 2018. Services. [Online] Available at: https://airquestinc.com/services/ [Accessed 10 March 2018]. Direct Group- Innovations, 2018. Catalogues. [Online] Available at: https://www.innovations.com.au/catalogues.aspx [Accessed 10 March 2018]. Direct Group- Innovations, 2018. Infrastructure- Innovations. [Online] Available at: https://www.directgroup.com.au/directmarketing.aspx [Accessed 10 March 2018]. Shiweta, Naik, N., Rajguru, M. Srivastava, D., 2017. Portable Air Purifier Using Ionization Technique. International Research Journal of Engineering and Technology (IRJET), 04(03), pp.2448-50.